Corporate identity of the palm garden in FFM

Apr 2017 – Jul 2017

The Palmengarten in Frankfurt for many people means relaxation, serenity and recovery. Contrary to these attributes the visual language of the garden does not radiate this peace because of a lot of different visual aspects. However, this does not exclude design approaches. Together with Laura Lenz and Nadja Blum we redesigned the visual brand for the public image. With delicate black and white illustrations and prints, harmonious, colourful photographs and high-contrast typography as key-visuals we wanted reflect the beauty of the garden. We designed different media and completed everything in a brand book.